Jewellery insider Katerina Perez has collaborated with leading independent trade show GemGenève to debut the works of FLAIR community artists in November 2021.
FLAIR @flairproject_official is an online gallery and independent multi-media artist community for those who create unique objects and works inspired by jewellery and gemstones. Members are carefully curated by Russian-born Paris-based key opinion leader (KOL), journalist and brand consultant, Katerina Perez, who is internationally recognised for her commitment to and knowledge of precious jewellery.
Creatives are hand-picked to join the FLAIR community because of their ability to demonstrate originality, coupled with a strong DNA throughout their work and creative flair. Artists are tasked with preparing original work in their preferred medium, such as painting, sculpture, photography, haute couture or digital art, with the condition being that jewellery and/or gemstones must feature as the central character. Each member of FLAIR is chosen based on their skill and unique style, rather than their international recognition or fame, with the goal of introducing the world to “hidden gems” in their respective artistic fields.
Julia Flit, the co-founder of London jewellery agency Gem Kreatives, exhibited two artprints.
The two pieces in question are part of Flit’s Dreams Reflections collection. The images are striking, abstract stories that hold the gaze and feature beautiful pearls submerged in water.
Says Flit: “Jewellery is a token of your present, a witness of your past and a kind of kaleidoscope through which you can view your future. If you think about it, jewels are timeless; they bring generations of people together. A shared future and a sense of nostalgia runs through them at the same time.”
The decision to shoot the pearls underwater is down to Flit’s “fascination” with light refracting in water. You intuitively perceive water as a sort of liquid diamond, Flit notes. “Also, water has tremendous healing potential for the human mind, body and spirit. Water can benefit people thanks to its therapeutic qualities. For thousands of years, it has been known to refresh the body, relax the mind and cure ailments big and small.”
In short, water is elemental, and a perfect companion to the sort of jewels that have an almost magical quality to them.
Paintings, photos and haute couture can be purchased exclusively via the FLAIR Instagram platform – @flairproject_official – which was specifically chosen to facilitate a broader community of those who appreciate art, jewellery, gemmology and design.